Co-founder of Assembly. Previously at Helium 10, leading strategy, research, and MVP scope for AI Advertising.
Co-founder / 2026-present
A home for project-car plans, parts, and history. Working with Tom, I built a flexible Spec with linked part previews after feedback showed the original form fought how owners described their cars.
Web, iPhone, and iPad live. Android coming soon.
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Lead product designer / Helium 10 / 2023
Most new sellers weren’t reaching automation, and engineering was focused on a backend migration. We improved onboarding, learning resources, navigation, and setup within the capacity we had, revising a checklist experiment when completion fell.
Exceeded the 25% target for activation within 14 days, over six months. A shared team outcome.
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Product strategy, research & MVP scope / Helium 10 / 2024
An end-to-end Amazon advertising experience for smaller sellers.
Reported: 36% adoption and $1.8M monthly incremental billable ad spend.
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Lead product designer / PM project role / Helium 10 / 2024
Discovery to MVP in weeks, using lean prototypes with real customer data to explore purchase behavior and lifetime value.
Read the caseI’m a hands-on builder with a background in product design.
I’ve led design teams, worked through product scope, and taken new ideas into working software. I like moving between a customer conversation, a prototype, and the implementation.
I’m interested in hands-on AI product work where discovery and building stay close together. At Assembly, my estimate is that I completed more than 80% of the build; Tom and I share product discovery and testing.
LinkedInCo-founder
Product Design Manager
Senior Product Designer
Product Designer
User Experience Designer
Now part of InvestCloud
User Experience Designer / Contract
Innovation Fellow / Internship
For a role, a project, or a closer look at the work.
andrewjmelian@gmail.com